Pierre Gince was already our public relations consultant before creating DIRECTION. He has quickly showed an interest in our industry and he has always advised us wisely with complex cases.

Larry Koury, General Director, Canada

Distributor of high-end bikes and accessories. Client since 1993.

Main contributions:

  • Issue management
  • Strategic writing
  • Media relations
  • Retail store openings
  • Bicycles, clothing and accessories launches
  • Positioning as a corporate citizen