My team and I enjoy working with DIRECTION team. Its knowledge of the retail industry and politics is a considerable asset in planning and conducting our activities. Its influence with the main socioeconomic decision-makers is also invaluable.

Léopold Turgeon, Presidente and CEO, CQCD

CQCD is a group of over 5,000 commercial establishments representing nearly 70% of retail-related economic activity in Quebec. It is the voice of the retail industry in Quebec. Client since 2012.

Main contributions:

  • Strategic advice
  • Issue management
  • Positioning
  • Strategic writing (correspondence, briefs, etc.)
  • Media relations