Caroline Roy

Partner and Vice President, Mesure Média

Caroline Roy
Crédit photo: Claude Lussier

Caroline is vice president and partner at the media analysis and evaluation firm Mesure Média, a division of the DIRECTION group.

A true news and media hound, Caroline has been working in the communications field for over 10 years. She started as a journalist, working at Journal de Montréal for four years, and served as senior analyst for a media information broker before joining the team at Mesure Média in 2013.

Caroline is regularly invited by RDI and other media to comment on the news from a media analysis slant. She also authors articles on various media issues in our website’s blog section.

Caroline holds a bachelor’s in political science from McGill University and a certificate in journalism from Université de Montréal.

514 284-2860, ext. 3
croy@mediameasurement.ca

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