Public Relations Firm


Since 1994, DIRECTION Strategic Communications has been setting the standard in:

  • Strategic consulting, especially in the retail sector;
  • Crisis prevention;
  • Training in speaking to the media and various audiences.

At DIRECTION, we’re not afraid to challenge accepted practices and leverage our creative talent to create exceptional value for our clients.

Our approach is simple: Forge strong ties of trust with our clients and partners to ensure that everyone works as a team and understands the aims of each project. This sets the tone for achieving the objectivesand surpassing them!

Thanks to this approach, we are recognized in the public relations industry as a model of diligence, ingenuity, and commitment to results.

Our pledge to each and every one of our clients: To work together, building on the shared values that underpin everything we do.


DIRECTION Strategic Communications Inc.

  • Is a founding member of Alliance des cabinets de relations publiques du Québec (ACRPQ)
  • Fosters the professionalism of its staff via Société québécoise des professionnels en relations publiques (SQPRP)
  • Recognizes the Declaration of Measurement Principles in Public Relations, adopted in Barcelona in 2010 by the International Association for the Measurement and Evaluation of Communication and the Institute for Public Relations.

Pierre Gince, APR (accredited by the Canadian Public Relations Society), has been ACRPQ president since 2013.